DOT launches new tourism slogan  THE Department of Tourism unveiled Friday morning its new tourism campaign dubbed "It's more fun in the Philippines."  Tourism Secretary Ramon Jimenez said the campaign is simple and truthful and answers the simple question, "Why should I go to the Philippines?" "Our strategy is simple: while other countries invite you to observe, Filipinos can promise a more heartfelt and interesting experience. Wherever you go, whatever you do in the country, it's the Filipinos that will complete your vacation and will make your holiday unforgettable," Jimenez said about the concept, which was developed by advertising agency BBDO Guerrero. He said "It's more fun in the Philippines" will be rolled out in international markets while the shorter "#1 for fun Philippines" will be the slogan for the domestic market. DOT also launched its new website for the campaign, http://itsmorefuninthephilippines.com/.  For the past week, the DOT, through private briefings with traditional media and social media personalities, has been trying to create buzz about the unveiling of its new campaign. The campaign slogan has the approval of President Benigno "Noynoy" Aquino and his Cabinet.  (PIA)